To be a leading paints supplier that provide value for money products in terms of product quality and cost with efficient and excellent technical services.

	Produce Quality & Cost Effective Products
	Provide Technical Solutions & Service
	Achieve Customer Total Satisfaction
	Extensive high quality R&D work on paints and associated technology
	Continuously generate state of the art & top quality paints - KAIZEN
	Develop highly competent Techno-Commercial personnels to provide excellent services
	Achieve ISO 14001:2004 Environment Management System certification
	Achieve ISO/TS 16949:2002 Quality Management System certification